Creative and Positive Ageing

by Penny on November 11, 2012

The baby boomers are now retiring and are healthy, adventurous, creative and energetic seniors.   Many will live 30+ years after they retire.  Some will live quality lives till well over 100 years. Most will retain their enthusiasm and be very active throughout their lives and will demand social, economic and environmental well-being. Most will want to live in their own homes and remain intelligence and activity.

This new generation of senior citizens will want, in fact demand, age appropriate activities that have no relation to sickness, nursing or health care. Seniors will want music, art, literature and performance. They will want fast broadband and good café environments.

The sickness model characterised by “Good morning dear, and how are we today?”  must be replaced by a well-being model “Good Morning Mrs Brown, what are you doing today?”  The well-being model for seniors has choice, creative engagement and social connectedness with others in society.

The Grey Power generation is embarking on a silent revolution and I will demonstrate how you, as creative people and arts administrators, can become an important part of that social movement being lead energetic seniors.

No longer will the seniors sector be called “aged care”.  It will be called retirement, but that word will mean action, and it will mean music, drama and films.

These activities and the art works that result will not only be shades of grey, they will be be shades of red, blue, yellow, green, purple, pink, orange, black and white.


Cultural Economics and Wellbeing

by Penny on July 15, 2012

Home again from Japan after attending the 17th International Conference on Cultural Economics and giving a paper which can be downloaded and read.

What was interesting in so many papers was the discussion of wellbeing and cultural wellbeing generally.   Wellbeing as part of culture and as part of social capital.   Well actually social capital is only a part of cultural capital.  The networks, and there was a lot of discussion about networks and their value at the conference, are only a part of cultural capital.   Cultural capital being the total sum of the histories, myths, ideologies, values and all the rituals that are who we are.

Down load my paper and read about how to measure Cultural Capital.   Paper Measuring Cultural Capital

This paper is being read and discussed by people throughout the world.   We would be interested in your comments or if you email me at

Also maybe visit my blog and my new entry on Cultural Capital.  /



Importance of Genuine Progress Indicators

July 6, 2012

During my attendence of the 17th International Conference on Cultural Economics I became convinced that we need to start using Genuine Progress Indicators (GPIs) and measure true sustainable progress, especially in the development of wellbeing for all our people in our society.  The increasing gap between rich and poor is not a sustainable development goal, […]

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June 14, 2012

Penny Eames is off to Japan on 14th June to attend the 17th International Conference on Cultural Economics.      She is also using the visit to explore examples of museums that collect and celebrate Japan’s intangible cultural heritage.     Intangible cultural heritage includes the skills and knowledge held in the minds of people who in many cases […]

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